Campaign Overview

We’re excited to collaborate with you to help spread the word about Fig’s anti-inflammatory diet option! Fig is a food scanner/discovery app that makes grocery shopping and dining easy by showing users what works for their dietary needs and restrictions. It’s the first app to work for every special diet.

APP LINKS:

• iOS: https://apps.apple.com/us/app/fig-food-scanner-discovery/id1564434726
• Android: https://play.google.com/store/apps/details?id=com.fig

Campaign Goals

1. Showcase how Fig helps with an anti-inflammatory diet.
2. Create engaging and shareable content that helps drive awareness, downloads, and buzz about Fig
3. Target USA Audience
   1. 50%+ of your audience being in the USA is required. We have the ability and right to ask for video recordings showing audience demographics to verify this.

Content Do’s and Don’ts

Do’s:

• Recreate examples below closely: they’ve proven to work. We just need to incorporate Fig and get the rest of the post very similar!
• Recreate your best performers: If you have had a ton of views on a certain post/series, recreate that and incorporate Fig!
• Be authentic: Share how Fig fits naturally into your life. If you follow any other diets, you can include those too!
• naming convention: Use a personal or food niche-relevant theme (e.g., @Chris.Eats.Healthy, @Gonz.Health, @Foodie.Tummy, @AllergyFriendly.Eats, @GlutenFree.Scans). DO NOT INCLUDE FIG IN THE NAME

Don’ts:

• Make things look obviously like AI
• Make claims that are too exaggerated/will get Fig “canceled”